Video: France to Host BMW M Town Festival This Month

The people over in BMW’s marketing team are on to something with the M Town craziness they started. The campaign has been greeted with a lot of enthusiasm by the fans and, the fact that you can get your own ‘passport’ for M Town definitely added some originality to the whole thing. Now fans of the concept will get a chance to experience M Town in real life as it will arrive in France by the end of this month.

The announcement came today via Youtube, where BMW M posted a teaser video of what’s going to happen in the land of the Eiffel Tower. The short clip show a couple of colorful M cars doing their thing, just like they would in M Town. We’re looking at a yellow BMW M4 Convertible that apparently serves as a taxi, an M5 Competition dressed up as the police, and another two M4 models posing as a white emergency response vehicle and a blue model doubling down as ‘security’.

All four of them are wearing French plates and seem to be setting off towards M Town through the nice countryside France has to offer. The Festival is set to take place on the Magny-Cours track between April 27 and 28 and those who want to take part in it need to book a seat right now as they are going fast. Prices start at 449 Euros for two days. There’s also a 649 Euro package that seems to be sold out.Furthermore, you can configure your experience with other stuff, from hotel accommodation to private coaching with a pilot.

It looks like some great fun is to be had, especially since Magny-Cours is a pretty good track for M cars. We’ve seen several being tested there and they all showed really good results so the location definitely wasn’t picked at random. That said, we can’t but recommend going for it, if you’re in the area.

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